Blackpool Hotels [ close window ] Blackpool Hotels, Hotels in Blackpool Heather Lea Hotel 34 Empress Drive, North Shore., Blackpool FY2 9SD Heather Lea Hotel Location Map Junction 32 M55. Take exit sign posted To North Shore, make your way to the Promenade and travel north past the Tower approximately 1/2 mile. Still on the Promenade you will come to Gynn roundabout. Bear left, still on Queens Promenade and take the fourth turn on the right (after the Cliffs Hotel) and we are No. 34. See you soon.